PERSONAL BRANDING (THE WAY TO PERSONAL BRANDING)

Nah kali ini dapet ilmu baru dari mbak Retno Wulandari ^^ waktu ikut seminar Aktualisasi Diri Mahasiswa Sukses Berprestasi di UNS ^^
ini adalah cara bagaimana kita mem'branding' diri kita ^^
yuk simak....

PERSONAL BRANDING (THE WAY TO PERSONAL BRANDING)

WHO ARE YOU?
1. Your Skil : abilities, education, profesional experiences
2. Your Passions : passion & personality are keys to strong brand (bagian ini yang paling saya sukai hehehe)
3. Your USPs : The key to success in specialization the nicher, the richer


HOW ARE YOU PERCEIVED
1. Personal relationships : What do your friends say about you
2. Profesional relations : what do your colleagues and customer say about you
3. Pnline reputation : what do the search results on google say about U?

WHAT DO YOU WANT TO ACHIEVE
1. Your Sector : create personal products or services in your business field
2. Your Market : identify the right target audience for your friend
3. Your Style : Plan your communication to be clear and consistent

CREATE YOUR BRAND
1. Emotions and words : Choose a name and slogan that will characterize you and are esay to remember
2. Emotions and image
3.  Emotions and storytelling

CREATE YOUR ECOSYSTEM
1. Your Home : make you blog the center of your online communicatoins
2. Parks and Squares : Use social networks, as places to sozialize share and interact.
3. Theatre and Clubs : Use social media to enjoy and share entertainment content

CREATE YOUR NETWORK
1.Influencers : Follow experts in your field, learn from them and create relationship
2. Communities : actively partecipate in groups and forum in your field
3.Offline : visit networking event related your field

CREATE ORIGINAL CONTENT
1. Blog
2. Social Media
3. Social Networks

GET INVOLVED AND SHARE
1. Conversation
2. Comments
3. Sharing

LISTEN AND MONITOR
1. News : Keep update on what is said about your brand and field
2. Criticism : Listen to and deal with criticism in a profesional manner
3. Monitoring : monitor your brand activity using the right tools (buzz, sentiment, analytic)